External Relations and Advocacy

This course focuses on how to build public relations between organizations and government and between organizations themselves. It also highlights the principle of advocacy and its importance in building organizations

What will you learn

• Understand the meaning of external relations and their types, as well as effective approaches to establishing strong external relationships

• Acquire external relations building tools

• Understand the communication strategy

• Know the most important directions that a communication strategy should contain

• Understand the meaning of advocacy and its mechanisms

• The most important steps in the process of designing an effective advocacy plan

• Methods for identifying and analyzing the problem

• Knowing how to define goals accurately, in addition to the logic of advocacy strategy and evaluation plan

• Understand the importance of resources to the sustainability of the institution and the most important challenges facing civil society organizations

• Going through the resource mobilization stages (planning – implementation – follow up)

• The concept and forms of partnership and the most important bodies that you can partner with

• Understand the principles of a partnership and the forms and frameworks of it also gaining the ability to define the appropriate form of partnership

Requirements