Data collection is the procedure of collecting, measuring, and analyzing accurate insights for research using standard validated techniques.
Collecting data allows you to store and analyze important information about your existing and potential customers. Collecting this information can also save your company money by building a database of customers for future marketing and retargeting efforts
What will you learn
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Explain the rationale for the planned data collection
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Successfully collected accurate and quality data
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React to different common challenges and refer to the other ones
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